Blog

Small business websites have gained popularity among many businesses as owners realize that they can spread brand awareness and convert visitors into loyal customers.  But, most small business websites aren’t instantly successful.  In fact, a lot of them fail because owners never take the time to brainstorm together pre-launch strategies that will utilize their online platforms.  If you take the time to develop a strategy, you greatly increase your chances of the website launch being a success.

 

Even if the website isn’t ready to be launched, you should still use this time to engage with visitors by creating a coming soon page.  On that page, ensure that you inform everyone about your company and what you do but make it concise.  Additionally, include some sort of timer for visitors to have a clear idea of when they can expect your website to launch.

 

Social media is one of the biggest marketing platforms in the world nowadays.  Once you’re ready to attract attention to the launch of your website, use social media.  Also try to find groups and threads within your company’s niche to publish announcements.  Instead of constantly posting ads and links, engage people in the comments with valuable content as that entices them to want to know more about your business.

 

When it comes to content, don’t wait for the website launch to start generating content.  Plan ahead, not only for the first batch of newsletters but every newsletter, blog post, and social media post you will publish in the coming months.  Make sure you’re in a position to offer valuable content to visitors from the moment your website launches.

All these approaches are constructed to generate interest in your company and the upcoming website.  If you take the time to grow your visibility early on, it usually leads to great results once the website is online!