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Many businesses apply marketing techniques to reach customers who use a laptop or desktop computer without realizing the movement towards mobile devices.  More searches are performed on mobile devices than ever before as smart phones and tablets are a popular outlet among many people.  The goal is not only to engage customers in your business with an Indianapolis website design but to win them over so they stay loyal to your services or products.

 

 

The attention span of most customers is very short, especially those who use mobile devices to search online.  The key is to remember that people are usually on the move when browsing with mobile devices so the website must be quick and simple to navigate.  Users expect the mobile version to be readable content where they learn more about your business in moments.

 

Additionally, the mobile version of your website may be the first place a potential customer learns about your business.  Ensure the contact details are easy to find and provide users with a click-to-call feature.  This feature enables a customer to call and get information without the hassle of searching on a smaller screen.

 

One technique that encourages members to stay engaged with your business is to give discounts or special offers to mobile only customers.  When customers are given an incentive to return, it motivates them to visit your website frequently which generally leads to better conversion rates.  Does your Indianapolis website design incorporate techniques for current and potential customers to connect with your business?

 

 

Millions of people use social media since most cell phones have social media apps already installed on them. Social media is an effective channel to engage customers and share updates or special offers about your business.  It only takes one person to share a post about your business that reaches existing and potential customers so utilize these mobile techniques to retain the attention of your customers!