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If your business has decided to invest in a search engine optimization campaign, you've likely heard of the advantages of incorporating video content into your SEO strategy.

 

Numerous studies support using video to augment any online marketing effort. Web users overwhelmingly prefer to receive content in a visual format, which is why there are a stunning 50 billion views of online video content each month. Additionally, 40% of users respond to visual content better than plain text content, and video posts will bring in three times more inbound links than a piece of text content.

 

 

But simply creating videos with the help of an Internet marketing agency isn't enough to get your brand the attention it needs. You have to optimize this video content for YouTube -- which is, as you may or may not know, the second-largest search engine on the web.

 

To make your videos reach the top of YouTube's search engine rankings, follow these three tips:

 

 

The first step to establishing your business as an authoritative, relevant brand on YouTube is often the most overlooked. By registering your brand, uploading a profile picture and banner image and filling out all information fields, you can instantly give YouTube a better sense of what your business is and does. Additionally, you'll want to create a custom URL as soon as you're eligible (your business' YouTube account must be at least 30 days old and have 500 channel followers).

 

 

Keywords are just as important for YouTube SEO as they are for traditional SEO. Because YouTube is owned by Google, your Internet marketing agency can actually use Google's keyword planner tool to help choose the best keywords for your YouTube SEO. Long-tail keywords in particular are becoming increasingly important for search engine rankings; don't ignore them.

 

 

It might not seem like a top priority, but the video description -- the small snippet of text that appears beneath a YouTube video -- is highly important for video rankings. These descriptions should be attention-grabbing and concisely summarize what your video is about. By incorporating links to your brand's other pages, you can really make your video descriptions work for your brand.