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Search engine optimization, or SEO, is a major element that factors into the performance of small business websites.  SEO involves a variety of areas when properly done but the results are highly effective towards increasing revenue as targeted traffic leads to more customers.  The following measures ensure that your website is enhanced through authentic content, inbound links, optimized navigation, and faster load speeds.

 

 

One focus for small business websites is to create authentic content that will resonate with users over a long period of time.  The best way to do that is to imagine what information your users are eager to find then generate useful content that fulfills their request.  Make sure the content is well written and never use content from another website as Google gives a lower ranking to pages with duplicated content.

Ideally, the goal is for each page to have different content and keywords as that reaches more users.  Next, look into optimizing the navigation of your website as there may be pages given more importance solely because of inbound links.  Alter internal linking to shift the indexing of pages on Google so pages with valuable information rank higher for users to easily find them.

Inbound links play a role when it comes to improving search engine optimization but make sure you use quality links.  Links from disreputable sources are strongly penalized by Google which results in a lower search engine ranking.  What other SEO measures improve the performance of your website?

 

 

An area where small business websites are judged on their performance revolves around how efficiently they convert visitors to customers.  Today, most of the people online only give a website about 5 seconds before they get annoyed with pages loading slowly.  Always make the speed of your website a priority or all of the SEO measures will be a waste of time as users navigate away.