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A Few Things You Should Know About Web Design

Posted on May 28, 2015 by MyNetWire

Categories: Website Design

Website designing is critically important to the success of any business. Businesses of all kinds and of all sizes are increasingly reliant upon the Internet to run their operations and market their brands. Nowadays, there are few other alternatives. Having a homepage is no longer a luxury exclusive to large corporations. Today, even small, local businesses have (or are virtually expected to have) a webpage or at least some kind of online presence. From webpages and social media profiles to paid online advertisements and email marketing, digital media marketing has taken precedent in marketing a business.

What can website design Indianapolis do for you? Quite a bit. Web design is an interactive, highly-changing field that can yield fantastic results for your business. To give you a better idea of what web design actually is, here are a few key concepts to keep in mind:

User Interface: User interface is how the user actually interacts with the website. Does the website scroll down continuously, for example, or does it have a limit? Building user interface determines everything from the colors of the webpage and where the search bar is located to how links are opened. User interface requires a lot of work and planning but the results can be extraordinary.
Typography: The typography is simply the kind of font the website features. It may not seem like it matters much but in reality, typography has a subtle impact on the user. The more appealing the font, the more users it will attract (and of course, it's very important that the typography is readable).
Search Engine Optimization: Though search engine optimization (SEO) is not part of website design per se, it does rely on website design in order to work. SEO is a marketing strategy in which web content is designed in order to attract search engines such as Google and Bing when they are looking for relevant content. Through SEO, a company's webpage can be ranked first or close to it on a search results page, significantly increasing its web presence and traffic. Inbound marketing leads such as SEO are about 60% less expensive than outbound marketing leads, making SEO a popular choice for companies and web designers alike.

Companies with extensive web design work tend to do better than those without. Companies that run a blog, for example, have approximately 434% more indexed pages than those who don't. Moreover, 81% of businesses deem their blogs to be an "important" asset to the business. For more information about website design Indianapolis, including where you can find website design Indianapolis companies, feel free to contact us with your comments or questions.

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