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A recent study revealed that in 2017, more than 95% of consumers looked for a local business on the internet.  That is more than enough proof that having a good online presence today is vital for business success.  Although many businesses invest in an Indianapolis website design, having a great website isn’t the only focus for most businesses.  There are other ways in which a business can have a splendid online presence and it’s up to you to determine which ones are effective.

 

Do your products have a good visual capacity for drawing consumers to them?  If so, then the most important online tool is social media.  Examples of businesses that perform the best on social media include photography, tailoring, and other handcrafted items.  There are a variety of social media platforms so consider engaging with each one to attract as many visitors as possible.

 

E-commerce stores are platforms that help you sell your products on the internet and receive payments through electronic methods.  These are always great for consumer goods, especially items like Christmas cards, toys, necklaces, and watches.  A lot of people like to use this platform for the convenience it offers.

 

This is for businesses that have a physical location or store that’s open to customers.  If you don’t already have a Google My Business listing, it’s time to get one.  With this, you make it easier for people to discover your business by sharing your physical address and contact information.  You may also link your website to the listing if you have one so people can learn more about your business.

When you have adequate resources and you’re dedicated to giving your business the best exposure, consider implementing all of these tools.  Create a website or update the one you have with engaging content and use an Indianapolis website design.  Follow this guide to ensure your business is taking advantage of every opportunity to obtain the online presence you have in mind.