Blog

It makes sense to believe that buying decisions are influenced by analytical, rational thinking but science indicates otherwise.  Reputable sources show that customer buying decisions are mostly prompted by emotions rather than logic.  The following considers some of the emotions that affect purchasing decisions the most and illustrates how you can utilize these feelings to boost your sales.

 

As you might expect, this is one of the biggest emotional driving forces regarding the decision to buy or not.  Customers in this emotional state are afraid of buying the wrong product and they need validation that they’re making the right choice.

Entrepreneurs incorporate user reviews and testimonials on their small business websites to boost the confidence of prospective buyers.  Setting up an online community is also effective at convincing a potential buyer to make a purchase as they get credible information from other customers.

 

Some shoppers like to feel special and they always make an effort to be on the lookout for unique deals.  You have probably seen small business websites offering exclusive memberships, targeted promotions, free samples, and other special offers.  Consider applying the same tactics to make your business attractive to as many people as possible.

 

Change is not always viewed as good, and in the market, there are customers who want to have the same experience every time.  To address this group of buyers, try researching what your customers feel about change and do some testing before finalizing a decision.

Marketers and entrepreneurs like to think that buying an item is solely a rational thought process.  Doing so means ignoring the role of emotions and that could limit how the business grows.  If you want to unlock your ultimate potential, it’s essential that you comprehend the feelings of your customers and tweak your marketing efforts accordingly!