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Small business websites usually inform business owners that they have to differentiate their business from the competition.  A great way to do this is to offer a superior customer experience.  Though it involves improving the experiences each customer encounters at every point where they interact with your brand.  As most owners already know, such improvements require some prior planning.  But if you put the right strategies into place, you completely change how a customer perceives your business.

 

One way to improve the customer experience is to include your customers in the creation of your products.  Some organizations have platforms that collect ideas for possible products from their customer base.  If you haven’t already, create a website and use it to encourage your customers to present their ideas.  Beyond that, you should also take steps to show them that you’re listening.

 

In order to improve the experience of many customers, you need to first understand who your customers are and what they want.  This can be done by deploying tools for analytics that take note of all the ways a visitor interacts with your website.  Furthermore, you can identify pages they visit the most and what secured their click.  You should also ask customers for their feedback and conduct a survey to find out what they like about your business and what annoys them.

 

The point of gathering so much information is to implement changes that are in line with the preferences of your customers.  If you know what your customers want, try to craft products and services that are specifically designed to cater to their unique needs.  This is important because it helps create an emotional connection between you and the customer, these connections often boost loyalty.

Additionally, it might be a good idea to offer them gifts and products, making your selection based on their previous purchases.  As most small business websites keep insisting, the easiest way to improve the customer experience is to make customers feel like they truly matter.