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Based on statistics from the Pew Research Center and other institutions, more than 65% of adults in the United States are on social media.  Worldwide, over 1 billion users visit Facebook and Twitter daily.  Additionally, more than 50 million firms have Facebook pages for promoting their brands.

Do you see how important social media is when it comes to marketing?  One of the most brilliant ways of marketing on social outlets is to use the strategies below for visitors to subscribe to your email list through small business websites.

 

Through Facebook and Instagram, live videos have an extensive reach so use these channels to promote your products and announce special offers.  After posting these videos, engage your audience by replying to their questions and monitoring their reactions in real time.  Once you have recorded the live video, upload it to other social channels such as YouTube to interact with a different audience.

 

It doesn’t matter if you sell physical items or services as social sites are a great platform for showcasing your work in ways that satisfy the curiosity of the audience.  If you deal in digital products like eBooks, try distributing a free sample while businesses that offer goods should publish a video about their finest goods.

 

A CTA, or call to action, is an effective means of getting users to visit small business websites and subscribe to your newsletter.  Consider creating a link on your posts that directs traffic to your website; just make sure there’s an eye-catching button or pop-up that invites them to sign up to your email list.  Free is an appealing word to most people.  The easiest path towards growing your email list through social media marketing is to entice users to subscribe for a chance to win a free product or service!