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Most small business owners and entrepreneurs know the importance of marketing but they almost feel that it’s a waste to spend so much time on social media platforms.  Especially when they have made many attempts to get more online traffic and it hasn’t been effective.

However, a small business may not reach the level of success they desire without digital marketing.  It isn’t enough today to hire an Indianapolis website design firm as a website is just one small component of marketing.  Try to do more each year so you gain the visibility that’s required to do well in the marketplace.

 

The first step is to find out what your potential customers like or what their interests are so you can keep them engaged with your marketing tactics.  A simple survey will tell you everything you need to know.  If you know what your customers like, you can find the right topics that are most effective at reaching them.

You can also use what you have learned to craft strategies that will build your email subscriber list.  Even though it sounds like an outdated approach, the simple act of sending customers regular newsletters helps build the kinds of relationships you need to raise interest in your business.

 

As was already mentioned, a firm that specializes in offering an Indianapolis website design can’t solve all your problems.  A professionally designed website is just the first step in an elaborate marketing strategy.  After you have one, you need to optimize it occasionally as your website isn’t the only one vying for the interest of online traffic.

To stand out from the competition, you need to apply SEO techniques as they will increase your ranking on search engines such as Google.  A higher ranking will secure more traffic for your website and a boost in traffic will give you access to more potential customers.  Beyond that, use tools that help you determine whether or not your marketing efforts are delivering results.