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One of the most important business trends in 2019 is the ongoing shift from traditional to digital ways of conducting business.  Firms are investing more each year in e-commerce and content marketing on small business websites and social media.  In order to compete at a high level this year, you need a digital strategy that helps you engage with your current clients while drawing potential customers.

 

According to a trustworthy data company that specializes in online statistics, mobile internet traffic in 2018 stood at 48%.  With mobile traffic being projected to continue trending upwards in 2019, it makes sense that small business websites which are optimized for mobile will have an advantage.

It’s important to note that most consumers use different devices for various reasons when accessing the internet.  While a majority of people use smartphones for emailing, social media browsing, and catching the latest news, desktops are preferred for making purchases and reading reviews.  Therefore, it’s best to adopt a multi-platform approach, ensuring your content is displayed flawlessly on both desktop and mobile.

 

A robust digital marketing strategy is one that involves frequent assessments of the results.  Using tracking tools like Google Analytics to view actions on your website helps you know what is effective and what isn’t so you can take the appropriate steps for improving performance.

For instance, there are some customers who visit an e-commerce website and check out just before completing the purchase process.  When tracking tools are used, it helps identify the rate at which that happens and any possible reasons.  It may also improve how you distinguish the performance of various marketing platforms so you can invest more in the ones that are effective.

Growth in business today isn’t a matter of guessing; it requires a scrupulous business leader that knows how to strategize.  Utilize digital marketing tools this year to thoroughly analyze where your customers spend time on the internet and offer them enticing but relevant content!