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How a Small Ad Agency Can Help Your Company Attract More Customers Through the Chaos of the Holidays

Posted on November 24, 2014 by MyNetWire

Categories: SEO

Everyone knows how chaotic the holidays can get. From shopping to cooking, consumers have a million and one things on their to-do lists throughout the holiday season. With their focus elsewhere, traditional marketing methods are likely to go unnoticed by busy consumers. So what can a company do to get their attention? Small ad agencies have a number of methods that utilize the latest trends in digital marketing that can help a company get noticed during the busy holiday season. Some of the best digital marketing tips these small agencies can help their clients with this time of year include:

Going Mobile - More and more people are turning to smartphones for their cellular devices to give them on-the-go access to the web. The rise of mobile devices has had a great impact on the world of marketing and advertising, and new methods are continuously coming out to help marketers reach their audience through their smartphones. Mobile users especially rely on their smart devices over the holidays to give them instant access to the best deals and product information no matter where they are. The National Retail Federation’s Holiday Consumer Spending Survey found that over 55% of smartphone users plan to use their mobile device in some way for their holiday shopping this year, making mobile marketing a must for retailers this year.
Hitting the Search Engines - The rise of search engines has also had a major impact on the way marketers reach their audience. Search engines begin over 90% of all Internet experiences, and Outbrain research has revealed that the number one driver of traffic to websites is search engines. Knowing this, it is critical for companies to ensure that they are visible on search results pages when consumers search for their products. SEO, or search engine optimization, is a vital tool for increasing a website's search engine rankings and driving traffic to their websites. Small ad agencies are experts in this increasingly popular method of digital marketing and can help their clients draw the most online attention this holiday.
Website Preparation - It takes quite a bit of hard work and dedication to have a successful SEO campaign, and those efforts can easily go to waste if a company's website isn't up to par. About 25% of online purchases were the result of search engines in 2010, and this year consumers are expected to do more holiday shopping online than in previous years. Consumers won't stick around a website for long if they find it confusing or difficult to navigate. For this reason it is essential to have a professional and easy-to-use website. Custom website designers at small ad agencies can help ensure that their client's website is expertly designed and ready to handle heavy holiday traffic.

As companies try to figure out the best way to target their promotions marketing this holiday season, they may find that their efforts are falling flat when it comes to appealing to busy consumers. Choosing an advertising agency to work with can ensure a company's success over the holidays, no matter how hectic it gets.

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