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A vital part to small business websites being effective is ensuring they rank well in search engines.  Google and other search engines use keywords that visitors type in to help them find what they are searching for.  Through search engine optimization, you improve where a website ranks by including keywords and content that is relevant to targeted visitors.  Visitors usually focus on the top of search engine results when determining which website they will choose.  Where does your website rank in search engines?

 

 

Small business websites that rank low on search engines are likely not implementing an effective SEO strategy.  An effective SEO strategy consist of setting objectives for your targeted audience, keyword research, on-page SEO, attract inbound links, and monitor the results.  First, identify your audience and develop objectives so you connect with visitors who are more likely to become a customer.

 

Ranking higher on search engines gets your website greater visibility with the audience you want to reach.  A key element in any SEO strategy is accurately choosing which keywords to target.  Search rankings can be maximized by using Google Analytics and Keyword Planner to track the web pages that receive the most traffic.

 

Capitalize on leads by creating high quality content associated with keywords that rank well.  Furthermore, use on-page SEO tactics to optimize web pages and ensure there are no broken links.  What other SEO tactics should websites encompass to improve conversions?

 

 

An integral factor to improve website ranking and build your brand is to integrate links.  Utilize a link building plan to attract inbound links and build connections with your target audience to boost off-page SEO.  Lastly, track all the on-page modifications and monitor the results through Google Analytics on a frequent basis.  This allows you to see what changes were most effective in converting visitors to customers as SEO is a continuous process.