Blog

One of the ways in which startup firms establish themselves is to tune their small business websites for easy discovery on search engines.  Today, many customers check businesses on the internet before buying from them, and they’re increasingly making additional purchases online each year.  As a result, SEO is more important than ever and the following ways are some of the most effective SEO practices.

 

On-page SEO refers to optimizing your website with excellent content, title tags, URL’s, image alt text, and meta descriptions.  It not only helps your website show up in relevant searches but it also ensures your visitors have a great experience.  When creating your content, research and use the most common keywords associated with the topic.

 

Local SEO is a branch of SEO that involves optimizing small business websites for local searches.  It starts with creating a Google My Business account and adding details like the physical address, phone number, hours of operation, and customer reviews of your business.  For instance, if you have a dental clinic in Indianapolis and a client searches for a dentist in Indianapolis, your business might appear in their search results.

With local SEO, you don’t just make your business discoverable locally; you’re able to avoid lengthy phone calls explaining to clients the services you offer.  By adding a FAQs page, you provide visitors and potential clients with answers to the questions they might have.

 

Link building is where you link to other pages and also when other pages link back to you, which is known as a backlink.  This is important because when customers see links to your website on other popular websites, they start viewing you as an authority and it builds trust.

When you have many high-quality backlinks to your website, Google may give you more credit and rank your website higher.  Try these strategies but keep in mind that quality results are usually attained through persistence!