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Search engine optimization, or SEO, is a strategy designed to increase attention from search engines such as Google and Bing in their results page. By creating online content that contains certain phrases and keywords, SEO can attract the algorithms and programs top search engines use when collecting results. By increasing a website's notoriety, SEO can get web pages to the top of the search engine results page.

 

Why is this important? It's simple: nearly 93% of all Internet experiences begin with a visit to a search engine. Given that 100 billion searches are made every month, appearing first on a search engine results page can dramatically increase the marketing and business potential of a business. Furthermore, nearly three-quarters of all search engine users ignore or reject paid advertisements, making them practically obsolete. Digital marketing is taking notice of this trend and as a result is using SEO campaigns and other inbound leads much more than paid advertisements. Digital advertising agencies know that in order to reach the greatest number of people, they have to provide digital marketing content that is smart, relevant, and most of all noticeable by search engine programs. It is for this precise reason why search engine optimization content has been growing rapidly for the past ten or so years.