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It’s important to analyze the performance of your website often to know how well it attracts visitors and if it ranks higher than the competition.  Most small business websites are not maintained by marketing experts and the marketplace is highly competitive.  After creating the website, use the following 5 tools to help you analyze your website’s performance.

 

 

The first tool is likely the most important one considering that Google is the single largest search engine in the world.  Not only is it user-friendly but it simplifies data so almost anyone can understand what is happening with their website.  Google Analytics also offers real-time usage statistics for you to understand the nature of your website traffic.

 

Obviously, small business websites need to be compatible with all types of consumer devices.  BrowswerStack is an analytical tool that you can use to test if your website is compatible with smart phones, tablets, and other devices.  Users may be turned off if your website is not optimized for the device they are using and this tool take care of that problem.

 

Created by HubSpot, this tool gives a comprehensive analysis of your website’s performance.  It analyzes the content, device compatibility, social media integration, and other SEO aspects.  All you have to do is input the URL and it will generate a detailed performance report for you.

 

This tool is valuable for measuring how well your website is optimized for search engines as it pinpoints problems with content and keyword usage.  It can also analyze your external links and sitemaps to ensure that they are well optimized.

 

SEOptimer is a free SEO audit tool that identifies problems with your website and suggests how they should be fixed.  It helps website owners and designers as it takes into consideration all factors then provides recommendations to get any website to rank better.
There are many free and commercial website analysis tools on the market but these five have a proven track record of great performance.  Use these tools on a regular basis to get your website to reach the highest potential possible and stay ahead of your competitors well into the future.