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Pinpointing your target market can be challenging, specifically when you know little about their personal attributes and buying tendencies.  If you look at the small business websites of most startups, you might notice a particular trend which is they strive to reach as many people as possible.

That approach is incorrect though when it comes to effective targeting.  It’d be better to reach out to a small audience that’s passionate about what you’re offering than to focus on a huge audience that barely cares about your product.  Here are some recommendations you should consider for targeting customers.

 

Create the best possible description of your target customer from the start.  Determine their age, gender, location, and more.  For instance, if you sell classy wrist watches, your ideal customer might be a man in his 40’s who is working in the corporate world.

By knowing exactly who your target customer is, you will be able to tweak the product so it better suits those who are buying it.  For example, you may choose to brand the packaging box in a style that appeals to professionals but you should also set a price the client feels is comfortable.

 

Once you start selling to your ideal clients, assess what their preferences are while observing their buying patterns.  Always listen to what they have to say about their experience with the product and take it into consideration in the future.  Some customers might say the product needs to be adjusted which helps you know how to refine it so it suits different users.

The best small business websites have many ways for customers to contact the online support team.  Encourage your customers to sign up to your email list and reach out to them regularly.  Often, they are pleased to share their thoughts about the product and what aspects they’d like to see improved.

Did you know that over 90% of the millennial generation is likely to follow brands via Facebook, Instagram, and other social networking outlets?  With social media today, the opportunities for reaching out and growing your small business are endless.  Often, the most challenging part is to build a good following on social networks, but one effective way is by leveraging small business websites using the following tactics.

 

No matter how many call-to-action buttons you add to your content, most readers will not share it if they find it boring or unhelpful.  For that reason, take your time to research for the best answers to any questions your audience may have so they share it.  Also, ensure that your content is unique, readable, interesting, and relevant.

 

Some people want to follow your brand on social media, but they are unable to find your profile.  Add social media buttons on your website to make it easier for them and this will keep your followers informed about the networks in which you participate.  In order to maximize the effectiveness, ensure the buttons are visible and that they link to the correct profile.

 

When making a blog post, you should create a strong call-to-action that motivates the reader to share it on their social media account and make it easy for them to do so.  You could actually ask them to share the post with their friends and point out that it only takes a few seconds.  Try adding a button that is specifically for doing this as it will significantly make it easier and lead to better results.

The last tactic is to use the advancement you gain on social networks to advance your business.  Send followers to small business websites that support your products or services, as well as your own website.  In most cases, you may not see immediate results so be patient and persistent when it comes to social media!

Did you know that US residents spent over 23 billion dollars on Mother’s Day purchases in 2017?  That was a 10% increase from 2016 and experts are forecasting that those expenditures might increase even further this year.  As a marketer, it’s your time to make the most of the fast-approaching Mother’s Day and maximize your profits with these brilliant marketing tips below.

 

Some retail giants allow their customers to define the appearance of their gift cards, whether individuals or companies, and the strategy works really well.  You could try using the same tactic to attract customers while advertising your brand.  Be innovative with unique color patterns to increase the effectiveness and use fancy graphics suited for Mother’s Day.

 

Statistics indicate that more than 80% of Americans are on social media, particularly on Facebook, Instagram, and Twitter.  That automatically makes social media a great avenue for announcing discounts, special promotions, and other offers.

Make short videos of what you offer and post them on social media before Mother’s Day, but take into consideration many people love winning items so hold contests.  This will give your small business some publicity and definitely generate additional traffic that could result in sales.  Remember to link all social marketing posts to small business websites where customers get more information about your products and make online purchases.

 

This marketing method is still fairly useful but mostly for those who are looking to boost foot traffic.  Assemble your team and have a brainstorming session on email marketing targeted at the existing client base.  Whether the goal is to boost profits, create awareness, or some other objective, ensure the message reinforces that you care about your customers.

The key point to keep in mind is that Mother’s Day campaigns should be consistent.  Although some groups may receive better deals, your strategy should be the same across small business websites, social media outlets, and emails.