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The role of marketing for any business is to generate a return on investment but it can be a challenge to know if your marketing efforts are working or not.  The ROI from your website depends on many variables so you need to understand beforehand what to expect to get the best results.  The Internet has no limits on the traffic it reaches but does an Indianapolis website design target visitors who are ready to buy?

 

 

Almost every company is concerned with how a website can benefit their business and improve their chances to connect with a wider audience.  The key is to attract visitors that find value in your brand and eventually become a customer.  After all, a return on investment is highly unlikely if the website doesn’t drive traffic that eventually takes a desired action.

 

Websites that offer fresh content on a consistent basis and incorporate social media not only increase exposure but see a greater return on investment.  Frequently measure your ROI by analyzing traffic through Google Analytics to see where visitors are coming from and optimize the website. 

 

If it fails to meet your expectations then try a new approach that leads to an increase in brand awareness and better conversion rates.  Identify your target audience so an effective strategy is implemented to attract the traffic you want.  Once that traffic is there, make it easily accessible for them to find what they are looking for and ensure calls to action are specific.

 

 

Some companies think all they need is an Indianapolis website design and visitors will know their website exist without promoting it or implementing search engine optimization.  Without search engine optimization, the website will struggle to rank well in search engines as other companies in the same industry are likely implementing SEO.  Always consider every aspect when maintaining your website to get the most return on investment from it.

A website is a must nowadays if you want to successfully reach the full potential of building your brand and expanding your business.  Typically, the Internet is the first place most people go to find a business that can best fulfill their needs.  Small business websites are great for visitors to know more about your business, but what features make the biggest impact for them to choose you and not the competition?

 

 

According to a survey, 55% of visitors spend less than 15 seconds on a website.  That’s a short amount of time to capture the attention of a visitor so make a first impression that ensures they stay on your website.  The top three reasons why a visitor leaves is when your website fails to meet their expectations, poor navigation, and failure to establish trust.  First, choose a domain name that accurately represents your product or service so you attract the right visitors.

 

Next, ensure navigation is user-friendly so visitors are able to find what they’re looking for by placing a navigation bar where it can easily be seen.  This also means having a responsive design that offers the same look whether a visitor uses a laptop, smartphone, or tablet.  20% of Americans rely solely on their smartphone to access the Internet to navigate small business websites.  Of course, visitors will quickly lose interest if your website doesn’t have a responsive web design.

 

 

You may have a website that looks good from all devices but if the content fails to provide any value then it may not matter.  Great content helps build trust with a visitor so they value the information you share with them.  Another way to convince visitors you are better than your competitors is to post reviews and testimonials where customers share good experiences!