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A website is a must nowadays if you want to successfully reach the full potential of building your brand and expanding your business.  Typically, the Internet is the first place most people go to find a business that can best fulfill their needs.  Small business websites are great for visitors to know more about your business, but what features make the biggest impact for them to choose you and not the competition?

 

 

According to a survey, 55% of visitors spend less than 15 seconds on a website.  That’s a short amount of time to capture the attention of a visitor so make a first impression that ensures they stay on your website.  The top three reasons why a visitor leaves is when your website fails to meet their expectations, poor navigation, and failure to establish trust.  First, choose a domain name that accurately represents your product or service so you attract the right visitors.

 

Next, ensure navigation is user-friendly so visitors are able to find what they’re looking for by placing a navigation bar where it can easily be seen.  This also means having a responsive design that offers the same look whether a visitor uses a laptop, smartphone, or tablet.  20% of Americans rely solely on their smartphone to access the Internet to navigate small business websites.  Of course, visitors will quickly lose interest if your website doesn’t have a responsive web design.

 

 

You may have a website that looks good from all devices but if the content fails to provide any value then it may not matter.  Great content helps build trust with a visitor so they value the information you share with them.  Another way to convince visitors you are better than your competitors is to post reviews and testimonials where customers share good experiences!

Search engine optimization (SEO) aims to improve your website's visibility in search engines. It can even help your business stand out among the many other businesses in Indianapolis. While there are multiple ways to achieve this goal, some techniques are better than others. 

 

 

While SEO companies in Indianapolis are unlikely to share the exact details of their methods with you, there are certain qualities that you should search for to ensure a prospective company will serve your best interests. Let's examine the three qualities that your next SEO company should have to ensure the long-term success of your business's website. 

 

 

Effective communication between you and your potential SEO company is paramount to achieving your SEO goals. You must be able to communicate your needs and preferences, and the SEO company must be able to relay reasonable expectations for achieving those goals. If your company doesn't provide you with an open avenue of communication, then that company may be less reliable than you think.

 

 

Content remains king when it comes to search engines. Quality content ranks better, lasts longer in search results, and generates the kind of quality visitors that support a business. 

 

Businesses report that SEO is the most effective method of digital marketing. Further information shows that leads generated by search engines have a 14.6 percent rate of conversion, while direct marketing methods have a 1.7 percent conversion rate. You should choose an SEO company that offers content creation strategies according to your industry’s needs.

 

 

Variation is one of the best ways to ensure long-term success. This remains true because varied strategies tend to remain viable as search engines change the values of one or two ranking factors. When considering SEO in Indianapolis, ensure that your company uses varied techniques. This will add value to your SEO while ensuring that it remains viable for a longer period of time. 

See to it that your chosen SEO company fulfills the requirements outlined above. These qualities are among the most important to ensure that your partner SEO company is reliable, professional, and long-term results-oriented. This will ensure that the SEO you receive is safe, cost-effective, and lasting. 

 

Search engine optimization (SEO) is one of the most important aspects of any website because it affects who sees your content and how often. When proper SEO techniques are being utilized, companies are able to get a steady stream of finely-targeted traffic and can boost their conversion rates. While most businesses are turning to professional SEO companies in Indianapolis to do this work for them, there are actually many things a business owner can do to boost their website’s ranking. Use these quick and easy steps to start boosting your traffic as quickly as possible. 

 

 

 

A large part of SEO is finding the right keywords for your website and utilizing them properly. In the past, companies would stuff keywords into blog posts and see a boost in ranking. Unfortunately, search engine algorithms have changed and it is no longer this simple. Instead, you will need to come up with three or four specific keywords for your site and emphasize them throughout. Spread the keywords out and focus more on building quality, reader-friendly content around them. 

 

 

SEO goes hand-in-hand with social media marketing. In fact, sharing your links on social sites like Facebook or Twitter can be a great way to build backlinks and boost your search engine ranking. Share every new post you make on your website and encourage others to do the same by adding convenient sharing buttons to every page. 

 

 

Backlinks are a great way to get more traffic and boost your ranking on search engines. When considering search engine optimization in Indianapolis, you need to really think about your network. Both your on and offline network can be a great way to make connections and share your link with local people who are more apt to buy. Place an emphasis on locations when you write your blog posts to help draw in a more localized crowd. 

 

SEO marketing doesn't have to be complicated. In fact, many Indy-based businesses are seeing success simply by focusing on keywords, social media, and localization. To learn more about SEO and how it can help your business, consult with a leading SEO company, such as MyNetWire.