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Inbound marketing is an important element for small business websites to attract new customers to their product or services.  Inbound marketing plans generate leads through a variety of ways that include blogs, SEO, content marketing, and social media.

 

Social media is a key component of inbound marketing as millions of people use it and join each year so there’s a huge potential to reach a wider audience.  Make social media a priority to boost inbound marketing and take advantage of the leads it creates for your small business.

 

 

The first objective when attracting visitors to your business is to figure out what they want and provide information that appeals to their interests.  Today, social media has made that process of determining what a new customer cares about much simpler by following the comments on social media pages.  Check the comments occasionally to see what your audience prefers so you form a better understanding of their interests and patterns.

 

Once you know your audience, develop a content strategy that includes information they find relevant and valuable.  The social media platform allows you to see what content generates the most comments, likes, and shares.  Monitor what gets a majority of the attention and use that data to create quality content that resonates with a potential customer.  Often, quality content that people enjoy reading gives your inbound marketing plan an edge over the competition.

 

 

A familiar pattern of many inbound marketing plans is to target the same audience and areas as the competition.  If competition is close, opportunity may be limited as sectors of a market are already attracted to small business websites of a competitor.  Instead, target different sectors where more opportunity is available and the result could be an increased interest in your product or services.

Conversion rates are one of the most important factors when measuring the performance of a small business website.  Often, it can be the reason why small businesses decide to do a complete redesign on their website. Web design directly influences conversion rates so take that into consideration when designing or redesigning the website.  Indianapolis website design may be targeted toward a specific location, but the ultimate goal is to convert any visitor into a customer.  Apply the following to your web design to increase leads and generate better conversion rates.

 

 

The web design process involves more than choosing a custom layout and loading some fancy images.  First, establish the audience you want to attract and determine what information they are searching for to solve their questions or problems.  Once you understand your visitors, use a web design that provides relevant information they find valuable.  Time is critical to your audience so the design should be user-friendly, yet appealing.

 

The next aspect revolves around visual appeal and decision-making.  First impressions are everything and you only get one chance to make it a lasting impression.  The decision for a visitor to stay or leave happens within seconds.  Ideally, it is best to keep color variations and font style changes to a minimum.  Integrate an Indianapolis website design that captivates a visitor with images and higher conversions may be the result!

 

 

The initial attention a website receives is almost expected but maintaining that attention long-term requires a web design that encompasses all aspects.  The website should have a clear vision on the audience it wants to attract, implement quality images, and include a distinct call-to-action.  Remember these aspects in the future when starting to design your website to ensure you not only achieve but sustain your conversion rate goals.

Writing is an important part to the success of any website despite how great the design is as words play a vital role in how a user enjoys the experience.  Writing styles intertwine with the website design to give users the best experience possible with a common goal of getting potential customers to respond in some way.  Keywords such as Indianapolis SEO can be used to target a specific audience which leads to more users taking a desired action.  What tips should you use to ensure the writing on your website resonates with users?

 

 

Before writing, think of the website visitors and potential customers that will visit your website.  Then, implement a writing style that matches their interest so the content is engaging and relevant.  Frequently, websites have different types of visitors so don’t focus on writing to each type but direct your writing towards the users who are most likely to take action.

 

Often, the action you want a visitor to take dictates the writing style more than the benefits they might expect from being on your website.  Instead, make the focus about how the user benefits from your product or service by emphasizing how their life will be easier or improved.  Give visitors an incentive to stay on your website by writing more about the benefits they can expect from you versus the action you want them to take.

 

 

The average attention span of most users when they land on a web page is less than 10 seconds.  You want to use a writing style that speaks directly and clearly to your users so they understand what your company offers.  Keywords like Indianapolis SEO attract a specific visitor but envision what that person expects.  Knowing that, integrate a language in your writing style that will boost the user experience and persuade them to respond the way you want.