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And those are just blogs, which aren't exactly a new innovation of the Internet. Website designing has undergone considerable experimentation over the years, combining both the needs and wants of the average Internet user with the needs and wants of successful digital media marketing strategies. Many new and exciting digital marketing strategies and tools have come out over the years. One of them, search engine optimization, has demonstrably changed the way Internet marketing is done; the strategy has changed the expectations of consumers and businesses alike.

 

What is search engine optimization, otherwise known as SEO? SEO is a marketing strategy that takes full advantage of search engines such as Google and Bing. In SEO marketing, marketing content is created so as to attract search engine "crawlers" (i.e. programs employed by search engines that scour the Internet for relevant content and pages). By using specific keywords and structures, this content can raise a client's visibility in search engine results; in particular, the content raises the client's profile on a results page. The higher the client appears on a relevant search page, the more traffic and visits it will likely receive. A local company that sells hardware supplies, for example, can use SEO marketing to have its website appear on top of any search engine results page for "hardware supplies" in the local area.

 

Why use search engines for marketing? Simply put, search engines are huge drivers of Internet traffic, which, in turn, has transformed them into a formidable industry in itself. Search engines are the top driver of traffic to content websites, and with 100 billion requests processed every month, search engines certainly drive a lot of traffic! Furthermore, nearly 40% of online customers buy products using a search engine. Needless to say, SEO marketing can disseminate marketing content like nothing else out there.

In particular, Internet ad agencies are using search engine optimization (SEO) strategies for their clients. What is SEO? SEO is the process of creating content designed to attract search engine "crawlers," or programs that scour and index the Internet in search of relevant content. By including certain keywords and setting up certain structures, SEO digital marketing can attract these crawlers and, as a result, increase the position of the content in any given search engine results page. The higher the position, the more attention the content will receive. That, in essence, is what SEO is.

 

Internet marketing services are taking full advantage of SEO marketing for a variety of reasons. The most important reason is probably due to the sheer volume of search engine users. Up to 93% of all Internet sessions begin with a visit to a search engine. Clearly, Internet users will notice something more if it is found on Google or Bing. Targeting search engine users has proven to be highly effective for marketers and their clients alike.

Digital media marketing, much like digital media itself, is ever-changing and dynamic. It responds to the wants of consumers and users in real-time. The beauty of the Internet is that information and feedback can be transferred to and from locations with a speed and precision never seen before. Web designing and digital advertising agencies are always on the prowl for new techniques, new ways to reach out to the increasingly tech-savvy public.