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How a Small Ad Agency Can Help Your Company Attract More Customers Through the Chaos of the Holidays
Posted on November 24, 2014 by MyNetWire
Categories:
SEO
Everyone knows how chaotic the holidays can get. From shopping to cooking, consumers have a million and one things on their to-do lists throughout the holiday season. With their focus elsewhere, traditional marketing methods are likely to go unnoticed by busy consumers. So what can a company do to get their attention? Small ad agencies have a number of methods that utilize the latest trends in digital marketing that can help a company get noticed during the busy holiday season. Some of the best digital marketing tips these small agencies can help their clients with this time of year include:
- Going Mobile - More and more people are turning to smartphones for their cellular devices to give them on-the-go access to the web. The rise of mobile devices has had a great impact on the world of marketing and advertising, and new methods are continuously coming out to help marketers reach their audience through their smartphones. Mobile users especially rely on their smart devices over the holidays to give them instant access to the best deals and product information no matter where they are. The National Retail Federation’s Holiday Consumer Spending Survey found that over 55% of smartphone users plan to use their mobile device in some way for their holiday shopping this year, making mobile marketing a must for retailers this year.
- Hitting the Search Engines - The rise of search engines has also had a major impact on the way marketers reach their audience. Search engines begin over 90% of all Internet experiences, and Outbrain research has revealed that the number one driver of traffic to websites is search engines. Knowing this, it is critical for companies to ensure that they are visible on search results pages when consumers search for their products. SEO, or search engine optimization, is a vital tool for increasing a website's search engine rankings and driving traffic to their websites. Small ad agencies are experts in this increasingly popular method of digital marketing and can help their clients draw the most online attention this holiday.
- Website Preparation - It takes quite a bit of hard work and dedication to have a successful SEO campaign, and those efforts can easily go to waste if a company's website isn't up to par. About 25% of online purchases were the result of search engines in 2010, and this year consumers are expected to do more holiday shopping online than in previous years. Consumers won't stick around a website for long if they find it confusing or difficult to navigate. For this reason it is essential to have a professional and easy-to-use website. Custom website designers at small ad agencies can help ensure that their client's website is expertly designed and ready to handle heavy holiday traffic.
As companies try to figure out the best way to target their promotions marketing this holiday season, they may find that their efforts are falling flat when it comes to appealing to busy consumers. Choosing an advertising agency to work with can ensure a company's success over the holidays, no matter how hectic it gets.
Posted on November 12, 2014 by MyNetWire
Categories:
SEO
Believe it or not, New Year's Eve is just a few weeks away -- and that means 2015 is just around the corner. Promotions marketing, including website development tips and pay per click advertising tips, changes year after year. Companies -- large and small -- should approach internet marketing differently in the coming months than they have for the past year. Here are some up-to-date digital marketing tips, just in time for 2015.
Say Goodbye To Automation
Wholly 93% of all internet use begins on a search engine, and one of the very best ways to climb to the top is through content marketing -- and more and more businesses are picking up on this. (In fact, 81% view their company blog as one of the most important parts of their marketing strategy.) Even so, some companies continue to cut corners by automating content or outsourcing it to foreign countries, where English may not be writers' first language. This is a mistake, and one that nearly all businesses will fix in 2015. "Hire the best and most seasoned writers and editors you can find," Business 2
Community advises.
Consider Local And/or In-Store Notifications
Mobile will be very important in 2015. Studies show that inbound leads are less costly than outbound leads (and by 61%!). While a good deal of inbound leads are attained through search engine optimization or SEO, the vast majority of searches today take place on a mobile device. Companies want to target users on their smartphones and tablets as much as possible. And a new way of doing this will be through in-store and near-store notifications. Retailers will be able to build campaigns that are stronger than ever by prompting loyal customers about sales, discounts, and specials while they are actually shopping. Of course, there is some speculation about how a similar strategy may be used for other non-retail businesses and services, if at all.
Search engine optimization, website designing tips, promotions marketing, and internet marketing slowly evolves over time. Prepare for 2015 by hiring the very best editors and writers, and by making the most of mobile access and advertising whenever possible.
Posted on October 29, 2014 by MyNetWire
Categories:
SEO
Advertising can play a critical role in the success of a company, but this success is not necessarily guaranteed by working with just any advertising agency. Just like any other business relationship, companies need to find an ad agency that they are able to form a strong and reliable partnership with to ensure that their advertising dollars don't go to waste. Choosing an advertising agency should not be a hasty decision, but rather a well-thought out process. Companies need to take into consideration the following factors before choosing an advertising agency to work with:
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Overall Goals - The first thing to think about when looking at different ad agencies are the overall goals they hope to achieve by hiring an ad agency. Whether they are looking for help with traditional promotions marketing, digital marketing tips or pay per click advertising tips could make a big difference in which advertising agency they choose to work with. Digital advertising agencies that offer SEO, which is the number one driver of traffic to websites, would be the best bet for a company whose goal is to improve their search engine rankings. On the other hand, a company that isn't sure what they need might want to hire a full service ad agency to help them implement a campaign that utilizes a wider range of advertising methods.
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Advertising Budget - Another thing a company should take into consideration when choosing an advertising agency is their advertising budget. Typically, a larger agency that offers more services is going to charge more than a smaller company that offers a smaller range of services. Companies on a tight budget might see their advertising dollars go to waste if they have to pick and choose only a few services from a large agency. A smaller agency would likely be able to offer them adequate services at a lower cost, allowing the company to make the most of their budget. Agencies who specialize in only a few methods might also offer cheaper services. Search engine optimization, for example, is over 60% less expensive than outbound marketing methods.
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Consider Company Size - The size of a company can also play a role in choosing an advertising agency. Small companies could easily get lost in the chaos of working with a large ad agency with many clients. They might also receive less attention than high profile clients because they aren't spending as much with the agency. A smaller ad agency, however, can relate to small companies and give each of their clients more individual attention.
After considering these factors, a company should come up with a list of advertising agencies that they believe could meet their needs and then do a little more research into each agency. Choosing an advertising agency isn't always a quick process, but taking the time to find an agency that can help a company achieve its advertising goals is worth the wait.
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