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Search engine optimization, or SEO, is a strategy designed to increase attention from search engines such as Google and Bing in their results page. By creating online content that contains certain phrases and keywords, SEO can attract the algorithms and programs top search engines use when collecting results. By increasing a website's notoriety, SEO can get web pages to the top of the search engine results page.

 

Why is this important? It's simple: nearly 93% of all Internet experiences begin with a visit to a search engine. Given that 100 billion searches are made every month, appearing first on a search engine results page can dramatically increase the marketing and business potential of a business. Furthermore, nearly three-quarters of all search engine users ignore or reject paid advertisements, making them practically obsolete. Digital marketing is taking notice of this trend and as a result is using SEO campaigns and other inbound leads much more than paid advertisements. Digital advertising agencies know that in order to reach the greatest number of people, they have to provide digital marketing content that is smart, relevant, and most of all noticeable by search engine programs. It is for this precise reason why search engine optimization content has been growing rapidly for the past ten or so years.

Could you be guilty of making a digital marketing no-no? Here are three of the easiest mistakes you might be making with your brand's digital marketing strategy -- and why you can't afford to be making them in 2015:

 

 

There used to be a time when you could get by with exclusively written content in your SEO and digital marketing campaigns, but those days are long gone. Consumers spend more of their online time watching videos than ever before. One study has shown that a mere minute of online video content is worth an astonishing 1.8 million written words! That statistic alone should portray the importance of video to any digital marketing venture.

 

 

By 2015, you should know that the best content for SEO success is well-written, dynamic and engaging. It should provide a high level of value to the end user by informing, educating or entertaining them. Google's search engine algorithms weed out content that contains too many keywords or is overly spammy -- so keyword stuffing might actually be working against you if you're still doing it.

 

 

2014 was the year that saw mobile web use surpass desktop Internet browsing for the first time in history. So if your digital marketing campaign is still focusing on and catering to the desktop user, it's time to think about making the switch to a mobile-focused campaign. Things like responsive website design, which allows your website to adapt to the display of the device on which it's being viewed, are no longer an option. By embracing mobile web marketing, you will be setting yourself and your brand up for success.