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Whether you're running an online business or a brick and mortar one, it is essential that you invest in a well optimized website design to promote your company. Having a well designed website will make the difference between making or breaking a sale. Indianapolis internet marketing companies, such as MyNetWire, have tools, resources and skilled experts to assist you with optimizing your website's design towards your niche market.
 

First Impressions Count

Just as first impressions count in real life, the same goes for the virtual world. Therefore, you always want to ensure that your home page is one that is attention-grabbing and that it entices the visitors to want to explore your website further.

 

At the same time, you want to make sure that your website is easily navigable and doesn't contain content and designs that are too difficult to make sense of. If customers are unable to easily find what they're looking for on your website, they'll quickly leave it and never return again.

Keyword-Rich Content

Providing customers with content that is actually useful to them is important in creating a website design. While you want to make sure that your website's design is optimized with keyword rich content so that it will rank higher in search engines, you also want to make sure that the content on your site is clear, fluent and useful.

 

Customers aren't impressed with websites that simply stuff keywords and offer them nothing useful. Plus, search engines have become more advanced so that they actually penalize sites for keyword stuffing with no original content or value given to the site visitor.

Showcase Your Skills

One of the best ways to contribute to your website's design while gaining the customer's trust is to incorporate your skills and what you're offering to customers within your website's design. For instance, if you're a sewing site that sells sewing kits, machines, threads, accessories and more, then make sure your website's design is crafty in nature and include plenty of helpful tips and how to guides on how to craft numerous types of sewn garments and pieces. Alternatively, if you're an online retailer that sells home decor, furniture and other home items, you might want to highlight the differences between certain types of woods and materials and offer information on which ones last the longest.

 

These elements of an optimized website design can be integrated into your website with help from digital marketing experts in Indianapolis, like those from MyNetWire.

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People have become busier than ever, and with their attention spans getting shorter; marketers and business owners have long ago been warned against posting long content. It has been a general rule of thumb to produce content that’s concise and clear; otherwise they may risk losing their audience.

 

 

Given this situation, is it wise for business owners to give their audience long-form content? According to experts, the answer depends on how you’re able to utilize the long-form content. Nevertheless, long-form content can provide surprising benefits to a website, one of them is better brand authority.

 

 

A lot of experts tried to give their own definition of long-form content. The general consensus, however, is that a post that merely attempts to breach the 500-word mark just to make search engines notice their content is not a long-form content. Most experts also peg long-form content to be around 1,200 to 2,000 words of written content, or roughly longer than a 30-second TV ad and a one-page magazine add.

 

Years ago, marketers tended to avoid publishing long-form content. Analysts feared that people’s attention spans started to shrivel, and they will begin to look not only for short content, but snappy content that gives them everything they need to know at once. It was not until recently, however, that a renewed interest for long-form content, and its benefits for a website’s SEO, began to resurface.

 

 

In a serp IQ study conducted in 2012, which involved more than 20,000 keywords, they found that the average word count of each of the top ten results had more than 2,000 words, with the content on the top spot having 2,416. Furthermore, though the actual benefits to SEO haven’t been established yet, the Google Webmasters Central Blog hinted that the search engine prefers long-form content.

 

According to Pandu Nayak, creator of the Panda algorithm update, they found that 10 percent of their users’ daily information “involves learning about a broad topic.” Many marketing experts found improvements to their web traffic upon publishing this type of content.

 

 

As enticing as these results are, this does not mean that long-form content should be published everyday. As content marketing expert Bill Belew explains, this type of content should only be used judiciously, and under the right circumstances.

 

First, businesses should realize that they are writing for themselves and begin creating a framework that can help them tell great stories. This can be achieved with help from SEO companies in Indianapolis, like MyNetWire.

 

Business owners wanting to win at SEO need to accept one truth: the best practices will change, and will continue to change, whether you like it or not. Try not to get yourself comfortable with your current strategy, since, chances are, it will be to your business’ detriment in the long run.

 

 

Today is the dawn of a new age for search engine optimization, but businesses need not worry about this. As overwhelming as it sounds, getting yourself accustomed to the new era of SEO isn’t difficult, especially if you’re able to get a head start as early as now. Take a look at how SEO changed in the past few years.

 

 

During the past few years, SEO was about duping search engines into ushering a website into a top spot in a results page through tricks and gimmicks. Doing these today will only bring harm and penalties to a website, for what Google is looking for in a high-ranking website is an exceptional user experience. A website that makes its visitors happy will be rewarded with higher rankings.

 

 

Back then, link building was all about inserting as much keyword-rich links as possible to build authority online. Quantity of links collected by a website matters less today, as Google favors links that are organically earned rather than hoarded. Websites should now aim to build links from authoritative and relevant sources to ensure that they will do better when it comes to rankings.

 

 

Google now takes into consideration the number of users clicking to your website and the amount of time your visitors spend on your page. These factors show Google how relevant and useful your website is in answering your visitors’ queries and problems, and will reward you with a higher ranking on their results page.

 

 

One thing that remains unchanged in SEO is the importance of producing high-quality content, and this will continue to remain relevant for the years to come. Users want, and need, various forms of content, and search engines reward those that produce great ones.

 

 

The recent update, dubbed by marketing experts as the Mobilegeddon, only shows that mobile-friendly websites will rule search engine rankings. You’re putting your business in grave danger if you fail to optimize your online presence for mobile users.

 

In the end, the new SEO caters to users above all, and business owners can achieve this by seeking help from SEO companies in Indianapolis, like MyNetWire.