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When you want to enhance your business’s online presence, one decision you should always consider is whether or not to hire a social media manager.  A social media manager will take care of your firm’s social media accounts by keeping them up to date and aligned with relevant social trends.

By posting new content and responding to customers, you’ll be more likely to attract potential customers and bring existing ones closer.  But, when do you know it’s time to hire someone to market your business on social media rather than do it yourself?

 

You might be a regular social media user but that’s not enough to run successful campaigns on social networks.  Unlike a personal account, a business account not only needs online marketing proficiency but also interpersonal skills.
A good social media manager understands why a particular audience is using a platform like Instagram or Facebook, as well as the techniques to connect with them.  If you don’t have the skills and knowledge needed, it’s best to put someone in charge that is more experienced to get the results you want.

 

Unfortunately, to achieve good results, you’ll likely have to spend more than 30 hours per week working on improving or maintaining your social media presence.  If you’re already dedicating over 40 hours per week on it, allocating additional time for the task may not be possible.  That’s where a social media manager becomes valuable as they can spend the time on it that’s needed to build it up.

 

Social media campaigns have a wide range of purposes such as sending people to small business websites or landing pages where they can make a purchase or subscribe to an email list.  In case you’re not attaining the results you were hoping for, it might be time to seek help from an expert.  Search for someone that is dedicated to researching social trends and skilled at using CTA’s to send customers to small business websites.

A stunning Indianapolis website design will keep visitors engaged but it might not be very effective in bringing new traffic to your website in the first place.  However, SEO tactics work better when it comes to attracting more people to your website.  The point is, not every marketing tactic produces the same result in overcoming common problems.  Furthermore, it’s not uncommon for marketing tactics to fail from time to time.  Here are common marketing issues and practical solutions for them.

 

Are you spending too much on advertising and aren’t seeing the results you had in mind?  You likely want to lower the amount you spend on marketing without sacrificing your reach.  In that case, the first solution you should consider trying is word of mouth advertising.

If your business has many local customers, this should be relatively easy since you can just ask existing customers and friends to help spread the word about your products.  Aside from that, another great way to use word of mouth advertising is to engage customers on social media.  When you leverage social media to boost your business, try interacting with customers informally and talk about topics that benefit them.

 

Often, there are several other businesses in your niche that have a website.  Today, competition is increasing and it could be the leading reason why your views are low.  To solve that problem, implement a great SEO strategy using specific keywords to reach your targeted audience and assess the results frequently.

When traffic arrives at your website, make sure you keep them engaged with great content and a captivating Indianapolis website design.  With marketing, it is important to realize that there’s no end-all solution.  Thus, you should always evaluate your business and the market thoroughly then seek to discover which methods will work best for your business!

Years ago, customer service was thought of as an insignificant factor in marketing.  However, over the years, growing opportunities for customers to connect over the internet has made customer service a huge factor in business that profoundly affects customer retention.  Many businesses are now motivated to improve customer support, but there are a few underrated skills to grasp as discussed below.

 

When a customer asks a question or voices a complaint, don’t look at the issue superficially.  Instead, use the customer’s purchase history and account information to study their needs.  You could also utilize web tracking tools to understand the customer better.  Aside from that, make sure you respond to the issue in a way that addresses any possible problems in the future.

 

Many firms now have small business websites and social media accounts which they use to give information about their products, as well as support platforms for their customers.  Unfortunately, some businesses fail to share the truth about the information they post.  In order to be trustworthy, you must be honest about your products’ features and benefits while noting any dangers or side effects.

Nowadays, there are a variety of customer support tools that can be integrated with small business websites and email systems to help firms respond to customers’ questions promptly.  While these are extremely useful, it would be better to tweak the messages sent out to sound more authentic.  A great way to do this is to refer to a customer by name and use words (such as us and we) to gain their trust.

 

Good customer service isn’t conducted randomly; it’s an organized process with various steps, running from initiation to the closing.  If you or your team repeatedly experience difficulty in pleasing a customer, maybe it’s time to have an expert assist you through the process.  The skills highlighted above are some of the most neglected, take the time to learn them so you’re in a better position to keep customers happy and retain them.