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A recent study revealed that in 2017, more than 95% of consumers looked for a local business on the internet.  That is more than enough proof that having a good online presence today is vital for business success.  Although many businesses invest in an Indianapolis website design, having a great website isn’t the only focus for most businesses.  There are other ways in which a business can have a splendid online presence and it’s up to you to determine which ones are effective.

 

Do your products have a good visual capacity for drawing consumers to them?  If so, then the most important online tool is social media.  Examples of businesses that perform the best on social media include photography, tailoring, and other handcrafted items.  There are a variety of social media platforms so consider engaging with each one to attract as many visitors as possible.

 

E-commerce stores are platforms that help you sell your products on the internet and receive payments through electronic methods.  These are always great for consumer goods, especially items like Christmas cards, toys, necklaces, and watches.  A lot of people like to use this platform for the convenience it offers.

 

This is for businesses that have a physical location or store that’s open to customers.  If you don’t already have a Google My Business listing, it’s time to get one.  With this, you make it easier for people to discover your business by sharing your physical address and contact information.  You may also link your website to the listing if you have one so people can learn more about your business.

When you have adequate resources and you’re dedicated to giving your business the best exposure, consider implementing all of these tools.  Create a website or update the one you have with engaging content and use an Indianapolis website design.  Follow this guide to ensure your business is taking advantage of every opportunity to obtain the online presence you have in mind.

A recent study from a reputable source found that half of American employees were actively looking for a new job.  Those numbers indicate many people no longer have a desire to work for their current employer.  This is mostly due to the lack of employee motivation and the emergence of new, exciting company cultures that make people want to leave and work for companies that are willing to change.  If you’re looking to retain your workers in 2019, the following strategies might be helpful.

 

These days, some companies are offering their employees more freedom and flexibility such as allowing them to work remotely.  As a result, an employees’ willingness to work for a company that holds onto typical traditions like a 9 to 5 workday is quickly diminishing.

It would also help if you gave employees a voice by having a suggestion box or hold meetings regularly to discuss company issues directly.  Other firms are even using small business websites as an outlet for collecting employee suggestions.

 

This is perhaps the best tool for keeping your workers motivated and eager to work.  If you’re instructing employees to increase their productivity while you have mediocre work habits, it’s highly likely their performance will never improve.  Often, employees tend to adopt the same values of those who lead so make it part of your daily routine to have a good work ethic.

 

Employee micromanagement is one of the main reasons why workers leave a company.  If you want your employees to be dedicated and more productive, don’t micromanage them but rather show them respect and trust them to deliver quality work.  Elite companies retain their workers by recognizing them as a valuable resource and treating them well.  Many firms offer rewards for good performance and some firms even keep their employees engaged with chat platforms on small business websites.

According to statistics from 2017, the winter holidays brought in an estimated $830 billion with in-store and online sales revenue.  That’s undeniable proof that the holiday season presents a perfect opportunity for your business to exceed with regard to sales.  However, the holidays also bring about fierce competition among businesses as most owners are well aware many people tend to shop during this time.  Here are a few strategies to help you surpass the competition and make more sales this year.

 

Nowadays, a majority of consumers are aware of the competition going on among businesses and they’re determined to make the most of it by looking for great deals.  One of the best tactics for winning buyers over is to offer discounts and sales.

 

With all the information that a consumer is being fed by both businesses and friends, it’s easy for them to get confused with regard to what gifts they should buy.  Therefore, prepare an email campaign that provides your subscribers with gift ideas and incorporate shopping buttons to take them to the product page.

 

The Christmas season has many unique themes by which it is recognized.  If you incorporate these themes into your Indianapolis website design, you set the right mood for shoppers so they are more likely to buy when they visit your website.

 

Studies have shown that consumers are increasingly using their mobile devices to shop.  Hence, it’s wise that you use a responsive Indianapolis website design that does well, not only on desktops but also on mobile devices.

 

Social media is a platform that makes it possible for you to reach out to potential buyers from all over.  Create a profile on platforms like Facebook and YouTube where you can showcase your business.  Even if your brand is small, you shouldn’t feel threatened by big brands.  Social media and your website offer you a great chance to get your own market share and the tips above should be helpful!