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With each passing year, the graph of e-commerce sales keeps rising over that of offline sales.  Though this is good news for online sellers, it creates a highly competitive environment as more people are drawn to online selling.  For a small-scale or new online retailer, attracting loyal customers to your website might seem like an overwhelming task.  But, adhering to the strategies below will make the process a lot easier.

 

When it comes to persuading a customer to make a purchase, nothing works quite as well as another customer’s approval.  Research has shown that most customers check the reviews of products before buying them.  Unfortunately, not many customers leave reviews since it takes time.  In order to increase reviews, create a star ranking system as it eases the process for a customer to leave a review.

A website that gives a sense of security regarding a customers’ information is bound to close more sales than a website of questionable credibility.  To be on the safe side, use an Indianapolis website design that is highly responsive on all devices and make sure clear payment procedures are in place.

 

The ultimate goal of an e-commerce website is to generate more sales.  A few customers just browse through the products on your website and remain unsure about what to purchase while others will view the products with a plan to return and make a purchase.  Consider using software to study how visitors navigate the website and offer them recommendations or send them email reminders when suitable.

 

A marketing plan without a means of analyzing the performance isn’t very helpful.  Instead, use a web analytics tool like Google Analytics to track sales and conversions as it helps identify where there is room for improvement.  Resources may be limited with some small businesses but a good customer base can be built by using these basic strategies and tweaking your Indianapolis website design to be more user-friendly.

One of the most important business trends in 2019 is the ongoing shift from traditional to digital ways of conducting business.  Firms are investing more each year in e-commerce and content marketing on small business websites and social media.  In order to compete at a high level this year, you need a digital strategy that helps you engage with your current clients while drawing potential customers.

 

According to a trustworthy data company that specializes in online statistics, mobile internet traffic in 2018 stood at 48%.  With mobile traffic being projected to continue trending upwards in 2019, it makes sense that small business websites which are optimized for mobile will have an advantage.

It’s important to note that most consumers use different devices for various reasons when accessing the internet.  While a majority of people use smartphones for emailing, social media browsing, and catching the latest news, desktops are preferred for making purchases and reading reviews.  Therefore, it’s best to adopt a multi-platform approach, ensuring your content is displayed flawlessly on both desktop and mobile.

 

A robust digital marketing strategy is one that involves frequent assessments of the results.  Using tracking tools like Google Analytics to view actions on your website helps you know what is effective and what isn’t so you can take the appropriate steps for improving performance.

For instance, there are some customers who visit an e-commerce website and check out just before completing the purchase process.  When tracking tools are used, it helps identify the rate at which that happens and any possible reasons.  It may also improve how you distinguish the performance of various marketing platforms so you can invest more in the ones that are effective.

Growth in business today isn’t a matter of guessing; it requires a scrupulous business leader that knows how to strategize.  Utilize digital marketing tools this year to thoroughly analyze where your customers spend time on the internet and offer them enticing but relevant content!

Keeping up with trends helps entrepreneurs seize opportunities while dodging any unforeseen traps.  The internet makes it extremely easy to learn what technology or practices are upcoming, changing, or fading in business, but not all sources can be trusted.  This article discusses some of the predictions that various experts have made that you will be better off ignoring rather than changing your plans based on them.

 

Some analysts that specialize in business trends boldly declare that entire industries will soon die while forecasting the success of a new or existing industry.  Although there’s often a slight truth to such predictions, the forecasts are typically based on inadequate research.

One blog has made the prediction that by 2020, the storage media industry will disappear due to an increase in cloud storage.  Even though it’s true that cloud storage is growing increasingly popular, the claim that other forms of storage media will completely disappear is misleading.

Some small businesses use an Indianapolis website design that works great on mobile devices while making the mistake of ignoring what desktop users encounter.  Of course, mobile browsing is more popular but that doesn’t mean desktop use is coming to an end.  It would be better to use an Indianapolis website design that’s responsive on mobile devices and desktops.

 

Another claim you may hear is that a few investors are flocking to the crypto currency market but is it wise to make business decisions based on it?  Likely not since reputable investors are scrupulous and pay attention to detail as they make strategic decisions based on sound research.

Change in the world of business can be rapid and wipe out businesses that fail to act appropriately which is why it’s a good idea to always be vigilant.  However, before you jump into a business decision or abort any important projects, take the time to dig deeper and research how the trend forecast will affect your specific niche.