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For countless businesses across the country, a successful online marketing campaign can be the key to generating new customers and boosting revenues. When most customers will develop an opinion about a product, brand or website within just 10 seconds, having a solid Internet marketing strategy that incorporates search engine optimization, web design and email marketing is absolutely a must.

 

But what happens when the Internet marketing services in which you've invested so much money don't appear to be working as they should?

 

 

If your business isn't seeing the kind of results it should from its Internet marketing services, it could be due to a number of reasons. Here's a look at the top three mistakes businesses make while carrying out an Internet marketing campaign -- and what you can do to avoid making them:

 

 

The first, and most important, step in Internet marketing is developing a clear plan and purpose to your campaign. Every piece of content you publish should be informed by your overall goal -- this will give the content a dynamic direction and an audience to address, in turn. By making every part of your Internet marketing strategy part of your overall goal to increase business, you can develop better content and more successful results. When content marketing has been shown to deliver three times as many leads as traditional outbound marketing methods while costing an incredible 62% less, don't let your content slide down your list of priorities.

 

 

One of the biggest mistakes businesses make is thinking Internet marketing will deliver immediate results. Internet marketing services are a long-term investment. It takes time for your site's search engine value to grow organically. As a result, it's important to be patient and give your online marketing agency adequate time to optimize your site.

 

 

One of the key facets of Indianapolis search engine optimization, or Indianapolis SEO, is building high-quality links that will improve your overall domain authority. Each piece of content your site publishes should contain links to reputable sources of information, and vice versa. Doing so will boost traffic and get more customers visiting your site. A stunning 93% of all online experiences begin with a web search -- that's why it's so crucial to optimize your site for the search engines.

No matter how big or small your business, marketing to an online audience certainly isn't cheap. It can take several months to a year, for example, for any Indianapolis search engine optimization (SEO) campaign to gain steam. This can be especially frustrating when one realizes that 93% of all experiences on the web start with an online search engine.

 

But did you know that there are tools and resources available to you that, when combined with your existing Internet marketing services, can make your campaign go from good to great? Surprisingly, there are a number of online marketing and Indianapolis search engine optimization tools on the web that don't cost a dime. When 39% of all customers now come directly from search engines, it's a win-win situation to take advantage of these tools.

 

Want to make your online marketing campaign a little more successful without paying any more money than you already are? Here are three of our favorite -- and 100% free! -- digital media marketing tools on the web today:

 

 

 

Did you know that the average web user will only read about 28% of the content displayed on any given web page? When this information is organized into an easily-digestible graphic, however, this percentage rises significantly. That's where Visme.co and its free data visualization software comes in. Creating infographics to complement your content has never been easier.

 

 

Most Internet users will develop an impression of a brand within just 10 seconds of viewing its website. And when the images you use on your website play a significant role in this impression, you can't afford to use awkward stock photography. PhotoPin.com's image database is entirely free and unlimited for you to use -- and they already provide the HTML image attribution for you to copy and paste!

 

 

Creating exciting, engaging content is a cornerstone of all search engine optimization campaigns. However, finding inspiration for this content can sometimes be a pain. That's where HubSpot's topic generator can be an indispensable aid. Simply type in your nouns or topics, click a button, and you'll be given a content topic that's ready for you to write about.

 

Know of any other free Internet marketing services and tools that can help with a digital marketing campaign? Share with us.

From the largest multinational corporation to the smallest local business, companies nowadays heavily rely on website design for service, marketing, and overall brand-building. There's no avoiding the need for a solid and vibrant web presence when running a business. More and more, consumers judge a business on their website. Even if a company offers outstanding products and services, a poor web designing job can spell trouble in the long-term. Digital media marketing has gone a long way in just a decade; imagine how it can -- and will -- change in the years to come.

 

 

One of the more recent innovations to hit the world of website designing is search engine optimization (SEO). What is SEO? Search engine optimization is a marketing strategy that uses the power of online search engines such as Google, Bing, and Yahoo! to reach a broad base of customers. How broad? Well, simply put -- the world! The search engine industry is worth approximately $16 billion and reaches billions of people every day. Search engines process an astounding 100 billion inquiries every month. A recent study by OutBrain found that search engines are by far the predominant driver of traffic to content websites. Because of the widespread, constant use of search engines, companies have developed a method that takes advantage of search engines.

 

Web designing takes a different turn under a SEO campaign. Under SEO, a website is designed a certain way as to attract search engines when they're looking for relevant web content. By including certain phrases and keywords as well as certain web designing techniques, businesses can increase their website's visibility dramatically. With SEO, a company has the possibility of being featured first (or as close to it as possible) on a search results page for certain keywords. Doing so will almost guarantee more traffic and, as a result, more business.

 

For more information about web designing and SEO, feel free to contact us.