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Small businesses, small ad agencies, and Internet marketing services can learn something from Google's newest project, one that the search engine behemoth admits is a bit bonkers. The initiative, called "Project Loon," is aptly named for two reasons: First, yes, Google describes the scheme as crazy; and, second, the company will literally use balloons to do it. Google is attempting to bring its Web services to even more customers, and it is targeting customers in especially remote locations.

 

As part of the project, Google is flying balloons over secluded parts of Australia, Latin America, and New Zealand, testing out the balloons as a means of bringing Internet access to areas that previously did not have any. Each balloon can last up to 100 days. Google executives are able to steer and track the balloons, and Google is currently launching dozens of the balloons every day, according to Project Lead Mike Cassidy. Why is the project relevant to small and large corporations alike?

 

 

Google is demonstrating a very important principle: You can never have enough customers. Never settle for retaining the customers you already have. Retention is important, but it is not enough on its own. At every single step of the search engine optimization marketing and website design and maintenance process, businesses should always be asking, "How can I get more customers?" Recently, Google has made at least one way that companies can do that very clear. Google introduced an algorithm update favoring mobile compatibility as of April 21. Making any changes that will optimize webpages for mobile will help search rankings, and ultimately help businesses win over more customers.

 

 

Another important aspect of reaching new customers and improving search engine optimization marketing is content. Content can always be adjusted and tweaked to meet the latest standards. For example, it is easier to read content with bullet points on a mobile device. Structure content according to any algorithm changes, but make sure you have content. Why? Companies with blog content have 434% more indexed pages, nearly all (81%) of businesses recognize blogs as an important asset, and inbound leads, including those deriving from content marketing, cost 61% less than outbound leads.

 

 

Google is demonstrating a very important fact: You always need to be on the hunt for new customers. To make search engine optimization marketing as effective as possible, alter pages and content to Google's latest standards and algorithm tweaks. 

 

You may be wondering what SEO is and what purpose it serves?  To understand SEO, it might help to cover the basics first. SEO stands for Search Engine Optimization and it is used to optimize a website so that it can be noticed by major search engines like Google, Yahoo, Bing, and many more. 

 

 

Search engines have basic criteria they use to determine the importance of one site over another. 
Major factors that are used in determining your website’s ranking include related keywords, relevant content, continuous updating and quality of the content. The more that a site meets this basic criteria for a given topic or keyword, then the higher it will rank in the search engines.

 

 

Whether you’re building a website yourself or hiring a web design firm, it will be mediocre without SEO and hopeless in delivering the results you expect. 

 

Search engine optimization provides a way to generate traffic and it’s free to do!  SEO is of key importance when it comes to ranking on a search engine and allows your site to be easily found.

 

 

 

 

 

 

Marketing nowadays runs on a different kind of dynamic. The rise of the Internet has created a demand for Internet marketing services. For the first time, marketers can post advertisements for everyone in the world to see. The World Wide Web's reach is long, touching all corners of the Earth. Ads can be seen practically anywhere at anytime. Instantly. As a result, digital media marketing has never been more prominent. The field is always changing, constantly fixing and improving the features that came right before it. Website design and development are just a few of the many facets of digital marketing.

 

 

Over the past few years, one method of online advertising has taken the marketing world by storm: search engine optimization. Search engine optimization (SEO) utilizes the power and influence of search engines to reach a wide audience of consumers. Why use search engines such as Google and Bing for marketing? Simply put: there is no reason not to. After all, search engines are one of the most widely-used entities in the world. Search engines process more than 100 billion inquiries every month; that's well over one trillion a year! Search engines by far are the number one generation of traffic to content websites, more than anything else on the web. The simple fact that 93% of Internet users go to a search engine as their first page shows just how prevalent search engines are in today's high-tech, information-dominated times.

 

Search engine optimization designs website content in order to best attract search engines for relevant searches. This is done in order to increase a page's position on the results page. The higher the position, the more traffic and attention a page will receive. Companies large and small have taken advantage of SEO over the years to great success and acclaim. Internet marketing services have never been hotter!

 

Having an online presence is simply a must for any business, from the smallest local business to the largest multinational corporation. There's simply no way around it. No matter what kind of business you have, SEO marketing will take you to new digital heights. Feel free to leave a comment or question at the bottom to find out more.