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If there is one factor that greatly influences a customers’ decision to make a purchase, it is what other customers say.  When you use them wisely, customer reviews can boost your reputation and draw potential buyers.  But adding features to your Indianapolis website design that enable customers to leave a review is only a starting point.  Here’s how you can make the most of customer reviews.

 

It seems obvious that if you want to attract buyers, the best way to do it is to display nothing but the most positive reviews.  However, reliable studies suggest otherwise.  If customers only see positive thoughts on your product or business and nothing negative, they’ll doubt the authenticity of the reviews.  Therefore, the right approach is to publish both positive and negative reviews.

Some online stores allow shoppers to score reviews as helpful while sorting them and it works great.  On the other hand, if you’re a smaller brand and a complex system isn’t ideal, you can always read the reviews to decide the order in which you’re going to display them.  When it’s possible, try to implement a star rating system into your Indianapolis website design to help with the sorting process.

 

Do you want customers to write a thorough review on your products or do you just need a star rating in particular areas like the ease of use and probability to recommend?  Star ratings make the task easier for customers.  While lengthy reviews require more effort from customers, they provide your leads with helpful information and encourage others to buy.

Customer reviews might generate the sales boost you’ve been looking for all along.  Find out the time when customers are more likely to leave a review and request them to do one at that time.  Beyond that, make sure you post both types of reviews so you gain your customers trust and increase the likelihood that they buy into your brand.

When you want to enhance your business’s online presence, one decision you should always consider is whether or not to hire a social media manager.  A social media manager will take care of your firm’s social media accounts by keeping them up to date and aligned with relevant social trends.

By posting new content and responding to customers, you’ll be more likely to attract potential customers and bring existing ones closer.  But, when do you know it’s time to hire someone to market your business on social media rather than do it yourself?

 

You might be a regular social media user but that’s not enough to run successful campaigns on social networks.  Unlike a personal account, a business account not only needs online marketing proficiency but also interpersonal skills.
A good social media manager understands why a particular audience is using a platform like Instagram or Facebook, as well as the techniques to connect with them.  If you don’t have the skills and knowledge needed, it’s best to put someone in charge that is more experienced to get the results you want.

 

Unfortunately, to achieve good results, you’ll likely have to spend more than 30 hours per week working on improving or maintaining your social media presence.  If you’re already dedicating over 40 hours per week on it, allocating additional time for the task may not be possible.  That’s where a social media manager becomes valuable as they can spend the time on it that’s needed to build it up.

 

Social media campaigns have a wide range of purposes such as sending people to small business websites or landing pages where they can make a purchase or subscribe to an email list.  In case you’re not attaining the results you were hoping for, it might be time to seek help from an expert.  Search for someone that is dedicated to researching social trends and skilled at using CTA’s to send customers to small business websites.

A stunning Indianapolis website design will keep visitors engaged but it might not be very effective in bringing new traffic to your website in the first place.  However, SEO tactics work better when it comes to attracting more people to your website.  The point is, not every marketing tactic produces the same result in overcoming common problems.  Furthermore, it’s not uncommon for marketing tactics to fail from time to time.  Here are common marketing issues and practical solutions for them.

 

Are you spending too much on advertising and aren’t seeing the results you had in mind?  You likely want to lower the amount you spend on marketing without sacrificing your reach.  In that case, the first solution you should consider trying is word of mouth advertising.

If your business has many local customers, this should be relatively easy since you can just ask existing customers and friends to help spread the word about your products.  Aside from that, another great way to use word of mouth advertising is to engage customers on social media.  When you leverage social media to boost your business, try interacting with customers informally and talk about topics that benefit them.

 

Often, there are several other businesses in your niche that have a website.  Today, competition is increasing and it could be the leading reason why your views are low.  To solve that problem, implement a great SEO strategy using specific keywords to reach your targeted audience and assess the results frequently.

When traffic arrives at your website, make sure you keep them engaged with great content and a captivating Indianapolis website design.  With marketing, it is important to realize that there’s no end-all solution.  Thus, you should always evaluate your business and the market thoroughly then seek to discover which methods will work best for your business!