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Nowadays, large firms benefit a lot from what technology has to offer, including the ability to reach potential customers and optimize sales.  However, many businesses are putting more emphasis on technology than on nurturing a thriving relationship with the consumer.  As a result, this is an area where small businesses get to be competitive.  Here are some customer-focused strategies for 2019.

 

Despite the convenience that online shopping offers, many customers prefer to go to an actual store to experience better customer service and have their questions answered.  If you’re an online retailer, you can still offer a superior experience to customers.

Use ideas from the top small business websites when creating sections targeted at making a visitor feel welcome and help them learn more about your business.  Make sure you have a comprehensive about us page, a products page, and a contact us page where visitors can easily reach you.

 

Research indicates that while only about 48% of the population trust a big business, as many as 98% trust a small business.  The misuse of personal information is just one of the reasons why trust has diminished.  In order to build trust, engage more with your customers and think of creative ways to give back.  Some small business websites have online communities and live chats that are effective for engaging a customer and building trust.

 

Studies have shown that even though consumers like to think of their purchasing decisions being based on reason, they’re actually based more on emotion.  Trends are important and as a business owner, you need to adapt to them if you want to be successful long-term.  If you feel that big brands might take some of your customers, you know now that you can take action and it starts with providing a better experience to customers.

A recent study revealed that in 2017, more than 95% of consumers looked for a local business on the internet.  That is more than enough proof that having a good online presence today is vital for business success.  Although many businesses invest in an Indianapolis website design, having a great website isn’t the only focus for most businesses.  There are other ways in which a business can have a splendid online presence and it’s up to you to determine which ones are effective.

 

Do your products have a good visual capacity for drawing consumers to them?  If so, then the most important online tool is social media.  Examples of businesses that perform the best on social media include photography, tailoring, and other handcrafted items.  There are a variety of social media platforms so consider engaging with each one to attract as many visitors as possible.

 

E-commerce stores are platforms that help you sell your products on the internet and receive payments through electronic methods.  These are always great for consumer goods, especially items like Christmas cards, toys, necklaces, and watches.  A lot of people like to use this platform for the convenience it offers.

 

This is for businesses that have a physical location or store that’s open to customers.  If you don’t already have a Google My Business listing, it’s time to get one.  With this, you make it easier for people to discover your business by sharing your physical address and contact information.  You may also link your website to the listing if you have one so people can learn more about your business.

When you have adequate resources and you’re dedicated to giving your business the best exposure, consider implementing all of these tools.  Create a website or update the one you have with engaging content and use an Indianapolis website design.  Follow this guide to ensure your business is taking advantage of every opportunity to obtain the online presence you have in mind.

A recent study from a reputable source found that half of American employees were actively looking for a new job.  Those numbers indicate many people no longer have a desire to work for their current employer.  This is mostly due to the lack of employee motivation and the emergence of new, exciting company cultures that make people want to leave and work for companies that are willing to change.  If you’re looking to retain your workers in 2019, the following strategies might be helpful.

 

These days, some companies are offering their employees more freedom and flexibility such as allowing them to work remotely.  As a result, an employees’ willingness to work for a company that holds onto typical traditions like a 9 to 5 workday is quickly diminishing.

It would also help if you gave employees a voice by having a suggestion box or hold meetings regularly to discuss company issues directly.  Other firms are even using small business websites as an outlet for collecting employee suggestions.

 

This is perhaps the best tool for keeping your workers motivated and eager to work.  If you’re instructing employees to increase their productivity while you have mediocre work habits, it’s highly likely their performance will never improve.  Often, employees tend to adopt the same values of those who lead so make it part of your daily routine to have a good work ethic.

 

Employee micromanagement is one of the main reasons why workers leave a company.  If you want your employees to be dedicated and more productive, don’t micromanage them but rather show them respect and trust them to deliver quality work.  Elite companies retain their workers by recognizing them as a valuable resource and treating them well.  Many firms offer rewards for good performance and some firms even keep their employees engaged with chat platforms on small business websites.