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When one thinks of a small, local business, the last thing that comes to mind is an advanced digital marketing campaign that incorporates the best aspects of web design and search engine optimization (SEO).

 

However, digital marketing should be the first thing small businesses think about. These days, when 39% of a business' customers come from search engine queries and 93% of all online experiences begin with a search engine, the need for small businesses to make themselves visible in search engine rankings is clear.

 

In 2015, no small business should go without a qualified, reputable Internet marketing agency. Online marketing can make the difference between a local business' survival and failure.

 

To learn more about the strategies that can help you boost your local business' web traffic, take a look at these three tips that are helping small businesses everywhere optimize their search engine rankings today:

 

 

Responsive web design -- a type of web design that adapts to the device on which the site is being viewed -- is now virtually required of all websites. When users will make an impression of your website in less than 10 seconds, it's essential to provide web design that is mobile-ready. Pretty much every Internet marketing agency today offers responsive web design services, so you have no excuse not to invest in this!

 

 

Have you ever done a local search for a business near you, only to find that the business has listed outdated contact information on its Google listing? It's more than an inconvenience -- it will likely make you want to take your business elsewhere. Local directories like Yelp, Google My Business and industry-specific listings are now an important part of digital marketing as a result. Keeping your local listings updated will both increase your leads and help your SEO rankings.

 

 

Many small businesses think they're too small to adopt a social media strategy -- however, the exact opposite is often true. Social media can be a great way for you to engage and interact with your customers, strengthening your brand power and bringing in more business through word of mouth. However, don't over-use social media -- or you might find yourself wasting time on a futile effort.

 

Let us know if you have any questions on adopting the best digital media marketing strategies for local search engine optimization.

If your business has decided to invest in a search engine optimization campaign, you've likely heard of the advantages of incorporating video content into your SEO strategy.

 

Numerous studies support using video to augment any online marketing effort. Web users overwhelmingly prefer to receive content in a visual format, which is why there are a stunning 50 billion views of online video content each month. Additionally, 40% of users respond to visual content better than plain text content, and video posts will bring in three times more inbound links than a piece of text content.

 

 

But simply creating videos with the help of an Internet marketing agency isn't enough to get your brand the attention it needs. You have to optimize this video content for YouTube -- which is, as you may or may not know, the second-largest search engine on the web.

 

To make your videos reach the top of YouTube's search engine rankings, follow these three tips:

 

 

The first step to establishing your business as an authoritative, relevant brand on YouTube is often the most overlooked. By registering your brand, uploading a profile picture and banner image and filling out all information fields, you can instantly give YouTube a better sense of what your business is and does. Additionally, you'll want to create a custom URL as soon as you're eligible (your business' YouTube account must be at least 30 days old and have 500 channel followers).

 

 

Keywords are just as important for YouTube SEO as they are for traditional SEO. Because YouTube is owned by Google, your Internet marketing agency can actually use Google's keyword planner tool to help choose the best keywords for your YouTube SEO. Long-tail keywords in particular are becoming increasingly important for search engine rankings; don't ignore them.

 

 

It might not seem like a top priority, but the video description -- the small snippet of text that appears beneath a YouTube video -- is highly important for video rankings. These descriptions should be attention-grabbing and concisely summarize what your video is about. By incorporating links to your brand's other pages, you can really make your video descriptions work for your brand.

For countless businesses across the country, a successful online marketing campaign can be the key to generating new customers and boosting revenues. When most customers will develop an opinion about a product, brand or website within just 10 seconds, having a solid Internet marketing strategy that incorporates search engine optimization, web design and email marketing is absolutely a must.

 

But what happens when the Internet marketing services in which you've invested so much money don't appear to be working as they should?

 

 

If your business isn't seeing the kind of results it should from its Internet marketing services, it could be due to a number of reasons. Here's a look at the top three mistakes businesses make while carrying out an Internet marketing campaign -- and what you can do to avoid making them:

 

 

The first, and most important, step in Internet marketing is developing a clear plan and purpose to your campaign. Every piece of content you publish should be informed by your overall goal -- this will give the content a dynamic direction and an audience to address, in turn. By making every part of your Internet marketing strategy part of your overall goal to increase business, you can develop better content and more successful results. When content marketing has been shown to deliver three times as many leads as traditional outbound marketing methods while costing an incredible 62% less, don't let your content slide down your list of priorities.

 

 

One of the biggest mistakes businesses make is thinking Internet marketing will deliver immediate results. Internet marketing services are a long-term investment. It takes time for your site's search engine value to grow organically. As a result, it's important to be patient and give your online marketing agency adequate time to optimize your site.

 

 

One of the key facets of Indianapolis search engine optimization, or Indianapolis SEO, is building high-quality links that will improve your overall domain authority. Each piece of content your site publishes should contain links to reputable sources of information, and vice versa. Doing so will boost traffic and get more customers visiting your site. A stunning 93% of all online experiences begin with a web search -- that's why it's so crucial to optimize your site for the search engines.