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The Internet has undergone tremendous changes over the years and so has, by consequence, the world. Think about it. In 1993, during the nascent stages of the Internet, there were less than 15 million users around the world. Today, there are more than 3 billion users online -- close to half the world's population. The Internet and its components -- search engines, social media, etc. -- have changed the way people connect with each other. The world will never be the same.

 

Business has definitely been affected by the rise of the Internet. For example, website design has taken a key position in businesses large and small. Today, a company must have some kind of online presence in order to stay competitive. Having solid website design and maintenance come with its advantages. In order to better illustrate just how important website designing can be, here are a few benefits website design can bring to a company (as outlined by the good people at My Ink Blog):

 

For more information about website design, feel free to contact us.

Website designing is critically important to the success of any business. Businesses of all kinds and of all sizes are increasingly reliant upon the Internet to run their operations and market their brands. Nowadays, there are few other alternatives. Having a homepage is no longer a luxury exclusive to large corporations. Today, even small, local businesses have (or are virtually expected to have) a webpage or at least some kind of online presence. From webpages and social media profiles to paid online advertisements and email marketing, digital media marketing has taken precedent in marketing a business.

 

What can website design Indianapolis do for you? Quite a bit. Web design is an interactive, highly-changing field that can yield fantastic results for your business. To give you a better idea of what web design actually is, here are a few key concepts to keep in mind:

 

Companies with extensive web design work tend to do better than those without. Companies that run a blog, for example, have approximately 434% more indexed pages than those who don't. Moreover, 81% of businesses deem their blogs to be an "important" asset to the business. For more information about website design Indianapolis, including where you can find website design Indianapolis companies, feel free to contact us with your comments or questions.

 

From the largest multinational corporation to the smallest local business, companies nowadays heavily rely on website design for service, marketing, and overall brand-building. There's no avoiding the need for a solid and vibrant web presence when running a business. More and more, consumers judge a business on their website. Even if a company offers outstanding products and services, a poor web designing job can spell trouble in the long-term. Digital media marketing has gone a long way in just a decade; imagine how it can -- and will -- change in the years to come.

 

 

One of the more recent innovations to hit the world of website designing is search engine optimization (SEO). What is SEO? Search engine optimization is a marketing strategy that uses the power of online search engines such as Google, Bing, and Yahoo! to reach a broad base of customers. How broad? Well, simply put -- the world! The search engine industry is worth approximately $16 billion and reaches billions of people every day. Search engines process an astounding 100 billion inquiries every month. A recent study by OutBrain found that search engines are by far the predominant driver of traffic to content websites. Because of the widespread, constant use of search engines, companies have developed a method that takes advantage of search engines.

 

Web designing takes a different turn under a SEO campaign. Under SEO, a website is designed a certain way as to attract search engines when they're looking for relevant web content. By including certain phrases and keywords as well as certain web designing techniques, businesses can increase their website's visibility dramatically. With SEO, a company has the possibility of being featured first (or as close to it as possible) on a search results page for certain keywords. Doing so will almost guarantee more traffic and, as a result, more business.

 

For more information about web designing and SEO, feel free to contact us.